Social media network tracks all your activities over the web so as to serve you the ads based on your search or browsing history, interests, and preferences. Facebook Audience Network will be following you all over the web and collecting all your information to serve up the targeted ads to you, on and off Facebook. This new setting has been added for the advertisers to extend their campaigns beyond Facebook. But thanks to Facebook, as you can adjust the privacy settings and set the ad preference. In this article, we will discuss what is Facebook ad preference and how to manage it.
What is Facebook Ad Preference?
Your Facebook Ad Preference Page is a place where review and update your ad settings so that you can take more control over what ads will be shown to you.
Ad preference allows you to view, edit, add, and remove preferences created for you based on things, such as your profile information, actions you take on Facebook and websites and apps you use off Facebook. For example, suppose your preferences include “Food”, then you might see ads from a local restaurant. However, changing your ad preferences influences which ads you will see, but it will not change the total number of ads you see. In case, if you don’t want Facebook to use information based on your activity on websites or apps off Facebook to show you ads, then you can opt out from your settings.
Managing Facebook Ad Preferences
- First, go to your Facebook settings.
- Next, click on the small down arrow in the top right corner of your Facebook page.
- Next, from the drop-down menu select Settings.
- From the left sidebar, click Ads and adjust the settings.
- Now, at the Ad Preferences page, you can update your interests, choose what Facebook information can be used to show you ads and adjust your general ad settings.
- You can also click Ads based on data from partners and review your choice in this setting.
How to Opt out of Facebook Ad Tracking?
You can also choose whether you want Facebook to serve you the ads based on the apps and websites you use off Facebook.
Recommended – Keep yourself invisible on Facebook
In your ads preferences, ads based on data from partners setting gives you more control over ads management activity. It controls whether you’d be shown the ads based on your use of websites and apps off Facebook Company Products, and it also controls ads based on data that Facebook receives from partners about your offline activity. You can review these choices at any time. In order to view your ad settings based on data from partners:
- First, click on the small down arrow at the top right of Facebook and select Settings.
- Next, click Ads.
- Next, scroll down and click Ad settings.
- Then, click Ads based on data from partners and review your choice in this setting.
These are some steps which you need to follow to manage and adjust your Facebook ad preferences.